At Mars, enjoying chocolate is something we want people to feel good about. That’s why, whilst we will never compromise on taste, we are also committed to making our products even better. We have invested millions of pounds and thousands of man hours to reduce the saturated fat in our bars, whilst keeping the taste absolutely the same. We are proud to be the first chocolate company to achieve this. MARS, the nation’s favourite bar, now has 45% less saturated fat (per 100g) than the average of the top 25 chocolate brands.
By taking out 15% of the saturated fat from our MARS, SNICKERS, MILKY WAY and TOPIC bars they now have 35-45% less saturated fat than the average of the top 25 chocolate brands per 100g.
We have used the average of the top 25 brands as a benchmark for our reformulation work on the level of saturated fat in our products. This is an independent, factual measure, based on sales volume, and provides a representative view of the most popular brands in the UK.
